Synthetic market simulator · Beta

The instrumentthat tells you no.

For product teams & founders: drop a pricing change, a feature, or a story into a city of 1,000 opinionated buyers — and see who buys in, who pushes back, who quietly leaves. Before you ship it.

1,000
opinionated minds
~21 ms
per 90-day run
0
LLM calls per tick

HOW IT WORKS

Three moves to a verdict.

01STEP 1 / 3

Choose a market

Start from a template — B2B SaaS, DTC, Fintech. Holon assembles a directed buying network of ~1,000 agents in milliseconds.

02STEP 2 / 3

Inject the change

A price move, a feature, a story-led rebrand. Pick where it starts, then watch it propagate.

03STEP 3 / 3

Read the spread

Adoption, resistance, and silent churn — reported as p10·p50·p90 ranges, never a single soothing number.

METHODOLOGY

A thousand minds. One verdict.

Holon runs a vectorized Bass-SIR-D model — adoption, churn, negative contagion — over a directed weighted graph of 600–10,000 agents. Zero LLM calls per tick. A 90-day run on 1,000 agents finishes in ~21 ms. Replayable from a seed. Backtests public.

1,000 minds → one verdictp10 · p50 · p90

WHY HOLON

Four positions, non-negotiable.

01— position

Pre-filter, not replacement.

Test 50 hypotheses in an hour. Take the 3 survivors to real users. Holon doesn't replace research — it protects its budget.

02— position

Built to say no.

Role-based friction coefficients. Complex-contagion gates for deliberative buyers. Negative pressure exempt from sycophancy. Our agents resist on purpose.

03— position

Distributions, not oracles.

Every verdict ships with a p10–p90 interval over 500 seeds. Every backtest publishes its method and a 'what the model misses' section. Directional confidence — that's the only honest claim.

04— position

GDPR-native by design.

EU hosting only. No cookies. No IP storage. Automated purge. Free runs use public benchmarks — your data only enters when you calibrate.

THE CAST · 12 CITIZENS

Twelve archetypes, each with a documented reason to resist.

Real B2B buying committees aren't panels — they're networks. Champions amplify, CFOs gate, Lurkers vanish silent. Tap or hover any citizen to see the parameters that move them.

01

MOVERS

LIFT THE CURVE
02

GATES

STOP THE CASCADE
03

QUIET WEIGHT

DECIDE OFF-SCREEN

* Compliance bias is the #1 documented failure of synthetic research. We engineer against it with role-based friction and complex-contagion gates. Field Note 02.

INTEREST CHECK

What are you trying to pressure-test first?

Pick the decision that's live right now. We invite beta users by urgency and fit — not by signup order.

0/ 4 picked

Pick a decision to claim your beta seat →

SECTION 06

The hard questions, answered.

  • Directionally confident, not an oracle. Every verdict ships with a p10–p90 interval over 500 seeds. We publish backtests with method, seed, and a 'what the model misses' section. On calibrated cities (tier Scale) we report a per-account MAPE — never a global accuracy claim.

  • GDPR-native: EU hosting only, no IP storage, no cookies, automated purge via retention policies set per tenant. Free-tier runs use public benchmarks — zero real personal data needed. For calibration, your data stays in your EU project under Article 28 terms.

  • No. Holon is the pre-filter. Test 50 hypotheses here in an hour; take the 3 survivors to real users. That's the whole pitch — protect your research budget for the questions humans answer better.

  • Two things: a graph (agents influence each other through directed weighted ties) and friction (role-based resistance coefficients that fight the LLM compliance bias). The engine is pure vectorized math — zero LLM calls per simulation tick.

Methodology grounded in peer-reviewed research
arXiv
Nature
Science
INFORMS
SAGE
APA

Holon's engine implements published work on diffusion (Bass), complex contagion (Centola), negative-WOM asymmetry (Baumeister, Anderson), and social churn (Nitzan & Libai). See Field Note 01 for the full reference list.